Analysis of Business English Used In International Trade Business

Analysis of Business English Used In

International Trade Business

Abstract: Economic globalization has brought economic exchanges across the globe, but also enable participants to economic and cultural globalization faced communication problems. How to solve communication problems become critical for economic development. In this environment requires business English came into being, improve the use of business English, business English listening, speaking, reading and writing to master the skills to solve the problems of international business communication is very effective. Moreover, you should pay attention to foreign trade knowledge, learning, knowledge of business English as a support, in constant use in business communication, to achieve the purpose of promoting economic exchanges.

Keywords: Business English; international trade; apply; pragmatic

Chinese long-standing open-door policy, while adding WTO, all this provides an opportunity for the development of international trade. In recent years, more and more foreign companies started to invest in China's development, market development, Chinese enterprises have also

started to use preferential policies actively involved in the tide of economic globalization and seek greater development opportunities and market side. Of course, in all of the international economic exchanges in Business English have played a huge role, and the media has become a tool for both parties communicate with each other. Recent years, China's foreign trade system reform implementation, the implementation of real-name registration system for the export trade, import and export qualifications King Sing export trade enterprises were reviewed and approved this initiative so that more foreign trade enterprises have business autonomy, more and broad space for development, directly contributed to the development of China's foreign trade. The number of enterprises engaged in foreign trade growing at about 200,000 per year growth in the number, the role played by business English will become increasingly large, business English position in international trade will also further improved.

I. Overview of Business English (A) the concept of Business English

Business English is simply an abbreviation of English in international business dealings in use, commonly referred to as Business English. Today connotation constantly expanding business English, business English meaning has become all industries, English, business English

connotation of foreign relations in various fields has been used to expand a large extent.

(B) The characteristics of Business English

For a business English by the business background, business communication skills as well as the language of commerce and so on several parts. Compared with ordinary English, it is still in basic English vocabulary and grammar-based but has a unique linguistic features. Business English and general English to say with more professional. Business English needs more areas of expertise, such as management, business, finance, accounting, business English communication more targeted and professional, these are the unique characteristics of business English.

Ⅲ Important role in business English in international trade

(A) Elements of Business English is a prerequisite of economic cooperation

Modern world economy has become a global village, today's society has formed a mixed economic development of various countries, the economic development of any country can not in isolation, from the world economic environment to pursue economic growth is simply not possible. Economic globalization is the various countries, the number of cooperation projects between enterprises in different countries, such as the signing of contracts increasing cooperation will undoubtedly be those

involving mutual communication and exchange between the two sides are bound to cooperate in the process of contract negotiations to understand each other relevant national economic policy, international law and trade records and related trade between the two sides signed the terms of trade, or the formation of habits, including matters such as economic aspects involved in the process of contract negotiations, which are need to have specialized knowledge of business English talent economic participation and help to achieve the proper arrangements and coordination, the final consensus. So in modern trade business English is very important in international trade is inseparable from the business English help. (B) the means of access to trade information

The application of business English contact partners make enterprises on a global scale, extend new business possible. Enterprises can find more potential customers and actively carry out exchanges and contacts with it, get more business opportunities and win a bigger market. (C) the tools of trade conducted

Orally or in writing to discuss cooperation between the two sides is the key both to determine the business dealings. Business use of English is very important stage in the negotiations between the two sides to discuss the transaction. Since the correspondence between the two sides negotiate the stage and written material to form a face to face consultation after the start of cooperation identified in the details of cooperation, to

determine rights and obligations of both parties, to find most of the material to prove the legal basis, once co-wrote a dispute which will be the most direct correspondence material strong evidence. Business English applications hinder economic trade out of the geographical constraints of space, greatly improving the speed and efficiency of trading saving a lot of transaction costs, continue to increase transaction speed. Meanwhile, the business information on the use of English to introduce various trading platforms directly improve the use of the information, and more to promote the increase in the number of international trade. Bridge accompanied Business English Business English continue to broaden the scope of application and more prominent role in promoting international trade is also growing. (D) to enhance the image of persons engaged in trade

Engaged in foreign trade generally have a higher educational level and public relations skills, of course, if you have a business English proficiency in international trade exchanges rigorous conversation correctly, there is no obstacle on the exchange of certain participants can enhance trade activities level, but also indirectly enhance the credibility of the enterprise credibility. Meanwhile corporate image will have a big increase. Master business English in any trade negotiations where there is no problem on the exchange, combined with appropriate negotiating skills tend to have a very good negotiation results. You can make use of a

common language continues to narrow the distance between parties to the transaction.

(Five) survival skills

Trend of economic globalization led many foreign companies began to invest in China's development. This is also for our people to provide more employment opportunities, while working in foreign-funded enterprises or joint ventures did not have much different with the enterprises in our country, but want to gain a foothold in foreign emerge will certainly not be lacking English proficiency. In the management of foreign-funded enterprises, business English still is the most common language of communication. Any foreign-funded enterprises and joint ventures are all indispensable communication tool.

Business English, compared with ordinary means of communication may be too straightforward, the lack of a lot of fun, but as a working language it is after all in certain occasions be applicable. Many foreign companies often during the interview Business English proficiency as an important measure of the quality of staff. (6) The means of propaganda enterprise

Advertising is the most common in our lives is the most effective kind of publicity. Just entered the international market for many businesses, through advertising publicity is often the preferred way to improve corporate reputation. Good ads featuring prominent business people the

first time while also generating interest in the business of attracting potential customers, so advertising is especially important for a business. Therefore, the use of English in advertising to get more audience to get more people to accept, will hit the advertising and corporate world. Meanwhile English advertising a variety of styles, concise sentences, while there will be a lot of rhetoric, often very unique.

Ⅳ To enhance the use of Business English in international trade business in the way

In this new economic era, the status quo has a higher level of economic development, the demand for business English skills. For as long as the traditional English fluently can \"take the world\" for the needs of today's social connotation Business English richer. Many companies in the recruitment of talent not only need to candidates with basic English grammar and vocabulary skills, but also require candidates to have a certain business negotiation skills on this basis, foreign trade and foreign trade-related steps or business and trade theory knowledge. . Meanwhile face the increasing number of trade disputes also require relevant staff with relevant policies and international economic and legal knowledge. All in all, business English skills is a comprehensive skills. (A) improve oral communication skills requirements

Business English spoken is the ability to use the most important. Speaking of learning to communicate better, so in spoken language

learning should pay attention to proper and accurate as possible. Persevere and keep training and learning at all times to ensure quick answer in the business exchange, guaranteed not to appear cold field or expression unknown phenomenon in the transaction negotiations and consultations.

You must also learn the form of written correspondence on various occasions the need to select the appropriate expression in exchange, such as business contacts, meetings and arranging business email client meetings and so on. At the same time try to be heard by the native material practice. In the use of Business English as much as possible to conduct negotiations in accordance with the logic of the English habit to think, to grasp the logic of the other's language, which is presumed intention of the other party to talk to understand each other extremely useful intent.

(B) Increase the amount of business English reading

On business English reading to try to choose the English financial magazine, business theory as reading books and other training materials. Business English reading different from traditional English, business English reading process also contains a substantial knowledge of the business, the general reading material is difficult to meet the demand Business English learning.

(C) To improve business English writing skills

Business English in the trading activities of a great performance is to write business correspondence files. An intention to generate business cooperation from the two sides began to communicate, to finally reach a cooperative negotiation or trade contracts, in the process requires a lot of things through written communication and established, even in the latter part of the cooperation of a dispute settlement also requires establish a written document. In practice, the operation of these documents constitute an important credential for bilateral cooperation, and its importance is self-evident.

In the era of highly developed network, rapid transmission of information also makes the use of English letters and telegrams to further increase, in order to achieve English Correspondence accuracy, certainty, quickness features when writing English Correspondence we should note the following: First, , polite, English Correspondence both in bilateral cooperation of the two sides discussed cooperation in mediation or dispute must remain polite language organization, and always maintain good corporate character, establish a good corporate image both ease the tense atmosphere; Secondly, language must be accurate, so that the other can not give each other the possibility of doubt or find loopholes. After all, the written word is the basis for determining the rights and obligations of the future relationship between the two sides, but also the two sides in the dispute when direct evidence, so we must ensure that the rigor of the

language to warrant a little wording or language mistakes organizations make business losses or both parties are unnecessary disputes; addition, the written language must be concise, the company's business is often very busy, so the best letters straight, accurate information in concise language to express the need to express. Good business letters tend to make counterparties produce a good impression of the enterprise, helping to carry out follow-up work.

(D) adhere to the principle of seeking truth from facts

Business Exchange is a practical activity, which also determines the business English in use must follow the principle of seeking truth from facts, the integrity and pragmatic as the starting point of all activities. With the development of modern trade, there have been many time-sensitive, flexible solutions in trade practice. Of course, all this must be built to comply with international trade rules, trade on the basis of good faith. On trade issues generated by alternative and efficient way to solve saves transaction time but also to achieve a win-win situation both sides of the transaction.。

(Five) emphasis on cultural differences

Today, international trade has infiltrated the country's economic, cultural and all aspects of social life at the same time, along with the importance of the various areas of cooperation between countries to strengthen cultural factors may also be highlighted.

Cultural differences between countries not only in simple communication, if we neglect during trade negotiations cultural differences on the two sides of our business so regardless of whether the level of English will be because of some issues outstanding communication on cooperation between the two sides may be in trouble. Of course, do not understand the cultural differences between countries will also make us lose the ability to understand each other a lot of behavior. So trade exchanges to try to understand each other's country lifestyle, religious beliefs, their values and lifestyle. Sometimes just a small detail may lead to changes in the results of the two sides to communicate, influence the outcome of cooperation.

English as an international language has begun to get involved in international trade enterprises more and more attention. Business use of English into the world market has started to become involved in international competition must. Nowadays international economic competition in full swing, increasing competitive pressures, increasingly frequent international exchanges. International market provides us with more opportunities and challenges. So in the new period, we want to promote an important position in business English trade undertaken to strengthen the popularization and application, and improving business English proficiency. For enterprises and countries fight for the greater good.

References:

[1] Liu Xiangli: International Business Negotiation Machinery Industry Press, 2007

[2] side its: Business English negotiation Renmin University of China Press, 2009

[3] Li Yuan goods: modern business negotiations Dongbei University of Finance Press

[4] Liu Xiaoping: Cross-Cultural Business Communication Nankai University Press. 2008. (1)

[5] Qiu Xiaoqian; study characteristics of Changchun University of Technology Business English .2010 (1)